Our Story

Never Surrender Co. was started by Steve Engle with the help of Preston Turberville, Geno Lonati, and Bill Engle back in 2022. The phrase comes from Bill and Steve's uncle, Trigger Gumm, who passed away in 2022. During the memorial service, "never surrender" was mentioned by Cameron Steele when he gave his eulogy. It was more than just a phrase; it was a motto that Trigg lived by and used to overcome any obstacles in life. The energy behind "never surrender" was felt by everyone that day and was the ultimate inspiration for the brand. Geno even had a dream the night of the memorial about having the phrase tattooed on him. It became the friends anthem to attack life head on, whether overcoming adversity, chasing dreams, or staying true to one's path. The phrase became the positive push and motivation to keep going. Steve began to sharpie the phrase and letters "NS" wherever he could. He eventually made some stickers that were hand drawn and the rest is history. Once people started to see the logo and hearing the message, the brand began to grow. People were able to feel that same energy that Trigg passed onto his friends and family. Jeff Laubscher, one of Trigg's childhood friends talked about how that was their phrase they used in life to push each other. NS Co. has been a collaborative effort and continues to grow with the help of people believing in the message. The newest edition of the brand is Cody Smith who has brought his love of filming and adventure to create the visions of NS to life. Now, Never Surrender is a shared community of people with a positive message to help inspire each other. The goal was never to sell just merch, but to share that feeling of believing in yourself and your potential the way Trigg showed us...